![We launched with a pretty mediocre product' — how two direct-to-consumer startups iterated to success - Vox We launched with a pretty mediocre product' — how two direct-to-consumer startups iterated to success - Vox](https://cdn.vox-cdn.com/thumbor/ORh5P9JTMOordqKYJEE3UTyRq7Y=/1400x1400/filters:format(jpeg)/cdn.vox-cdn.com/uploads/chorus_asset/file/13113019/REC_KMACDONALD_CC18_20180918_165344_3814.jpg)
We launched with a pretty mediocre product' — how two direct-to-consumer startups iterated to success - Vox
![Moiz Ali, Harvard alum sells Native Deodorant to Procter & Gamble for $100 million - Profit by Pakistan Today Moiz Ali, Harvard alum sells Native Deodorant to Procter & Gamble for $100 million - Profit by Pakistan Today](https://profit.pakistantoday.com.pk/wp-content/uploads/2017/11/download-6.jpg)
Moiz Ali, Harvard alum sells Native Deodorant to Procter & Gamble for $100 million - Profit by Pakistan Today
Moiz Ali spent all of Native's $30 million ad spend on Facebook and Pinterest with zero experience and no training. 💸 Why? To keep Native deodorant lean... | By Affiliate World Conferences | Facebook
![Callum McDonnell on X: "Moiz Ali is best known for selling his deodorant business for $100,000,000. But how he did it shocked me. @moizali broke EVERY rule in the book. Want to Callum McDonnell on X: "Moiz Ali is best known for selling his deodorant business for $100,000,000. But how he did it shocked me. @moizali broke EVERY rule in the book. Want to](https://pbs.twimg.com/media/FUezLrpXoAEvPUC.jpg:large)
Callum McDonnell on X: "Moiz Ali is best known for selling his deodorant business for $100,000,000. But how he did it shocked me. @moizali broke EVERY rule in the book. Want to
![How Native went from $0 to a $100 Million acquisition by Procter & Gamble in 2.5 years | Metrilo Blog How Native went from $0 to a $100 Million acquisition by Procter & Gamble in 2.5 years | Metrilo Blog](https://www.metrilo.com/blog/wp-content/uploads/2018/01/native-deodorant-review-1.jpg)